Why conventional CRM requirements gathering is flawed...
The conventional wisdom has it that that CRM requirements gathering consists of assimilating lists of functional requirements and then prioritizing and ranking them. On the surface this all seems very logical, but in practical terms it doesn’t work. Since this is the approach that most organizations take, I thought I’d take a few posts to explain why this approach is fundamentally flawed, and to outline a significantly better alternative. Before I get too far into solutions I’d like to use this post to illustrate the sorts of things that happen when people adopt the ‘functionality first’ approach and it goes something like this:
Rapid Prototyping Tools
Newsletter readers: jump straight down to the list of tools. Prototypes as a design deliverable are on the rise, and for good reason. I am strong believer that prototyping helps us to design better experiences. We are working in a world of rich,...
Read more about Rapid Prototyping Tools...Use of Mashups in the US Government
Federal Computer Week (FCW.com) recently published an interesting piece written by John Moore about the use of APIs and development of mashups for use by government managers. Titled "Getting on the same page", the 1200+ word article cites the...
Read more about Use of Mashups in the US Government...And now also Tweeting....
Had I been a venture capitalist a few years back, and, had I entertained a pitch from the folks looking to develop Twitter, then here’s what I would have said (choking back tears of laughter): ‘OK, so let me get this straight, you want to develop...
Read more about And now also Tweeting.......A bench with two seats
A few weeks ago, I had the opportunity to hear Joshua Gutwill, a researcher at the Exploratorium, speak about Instrumenting Chaos: Understanding the Visitor Experience in a Free-Choice Environment. In the Q&A part of the talk, someone asked if...
Read more about A bench with two seats...Search Success with Google AdWords
The Salesforce for Google AdWords hands-on lab was one of the most impacted sessions of Dreamforce 2007. Unlike many of the track sessions which will be posted to YouTube and/or Google Video this week, a hands-on lab doesn't lend itself well to an...
Read more about Search Success with Google AdWords...Microsoft to Partners: We Still Don't Get SaaS
The on-premise titans trying to transition to on-demand face considerable challenges, well-documented in this blog and elsewhere. One of the most significant mistakes companies make trying to transition is pursuing a "hybrid" strategy. We've...
Read more about Microsoft to Partners: We Still Don't Get SaaS...
